Marketing help for therapists

A lot of people offer business coaching and guidance to therapists, and when you're just setting up, or when your business is not growing as fast as you'd like, it's tempting to sign up with them all. But, like other business decisions, the money you invest in this type of help has to be considered carefully.

We speak to three of the best marketing experts to see how they got into this part of the therapy business, and what advice they can offer.

Does my client need a medical referral?

I suspect I am opening a can of worms (hopefully metaphorical rather than medical) with this question, but thought it was worth looking at because there are so many conflicting bits of advice out there for hypnotherapists.

Do you need a doctor’s permission to work with a client or not? And if so, when?

How to use a 'hierarchy of fears'

This really useful technique relies on the fact that it’s impossible to be relaxed and tense at the same time.

Successful networking for therapists

Networking is something business owners in all types of work are advised to do, but it can be vital for therapists, who largely work on their own and don’t get the benefits of being around colleagues as often as most. It’s not just talking about work or sharing work experiences we miss out on, it’s the five minutes downtime here and there – what is sometimes called ‘water cooler chatting’.

Secondary Traumatic Stress in the Hypnotherapy Profession

Secondary Traumatic Stress is something that anyone in the therapy profession could experience, yet it is has been my experience that very few hypnotherapists have even heard of it. In this article, it is my aim to rectify that, discussing what it is, how it might impact your work with clients, and how you can limit your chance of experiencing it.

Secondary Traumatic Stress (STS) refers to trauma that is experienced indirectly.