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Monday, 9 September 2019

Marketing help for therapists

A lot of people offer business coaching and guidance to therapists, and when you're just setting up, or when your business is not growing as fast as you'd like, it's tempting to sign up with them all. But, like other business decisions, the money you invest in this type of help has to be considered carefully.

We speak to three of the best marketing experts to see how they got into this part of the therapy business, and what advice they can offer.

Monday, 12 August 2019

Does my client need a medical referral?

I suspect I am opening a can of worms (hopefully metaphorical rather than medical) with this question, but thought it was worth looking at because there are so many conflicting bits of advice out there for hypnotherapists.

Do you need a doctor’s permission to work with a client or not? And if so, when?

Monday, 10 June 2019

Successful networking for therapists

Networking is something business owners in all types of work are advised to do, but it can be vital for therapists, who largely work on their own and don’t get the benefits of being around colleagues as often as most. It’s not just talking about work or sharing work experiences we miss out on, it’s the five minutes downtime here and there – what is sometimes called ‘water cooler chatting’.

Monday, 13 May 2019

Secondary Traumatic Stress in the Hypnotherapy Profession

Secondary Traumatic Stress is something that anyone in the therapy profession could experience, yet it is has been my experience that very few hypnotherapists have even heard of it. In this article, it is my aim to rectify that, discussing what it is, how it might impact your work with clients, and how you can limit your chance of experiencing it.

Secondary Traumatic Stress (STS) refers to trauma that is experienced indirectly.

Monday, 15 April 2019

Risk Assessment for Therapists

Any business with five or more employees must, by law, have a written risk assessment, but most therapy businesses are smaller. Despite the fact that it’s not a legal requirement, it can be a good idea to carry out a risk assessment as part of your ethical or ‘best practice’ approach to running your business.

Monday, 18 March 2019

Successful blogging for therapists


Does the idea of blogging make you throw up your hands in horror? Here’s our handy guide, with therapists in mind.

As small business owners, we are often told that blogging is good. But what is a blog? And why should we bother?

Monday, 18 February 2019

Hypnotic Heroes: Dave Elman


Dave Elman radio publicity shot circa 1937-41,
included with permission from Cheryl Elman
Born David Kopelman, son of Jacob and Lena, on May 6th 1900, Dave Elman was raised in Fargo, North Dakota, as one of a large family. Jacob ran a business making wigs and theatre equipment, which likely gave David a good knowledge base for his later performance career. When David was very young, his father Jacob was diagnosed with terminal cancer, and as it progressed it caused him severe pain, which traditional medicine failed to treat.

A family friend happened to be trained in stage hypnosis and was able to relieve Jacob’s pain with only a few minutes of trance. David saw how effective it was, and became fascinated with hypnosis as a treatment.

Monday, 21 January 2019

Should therapists publish their prices?

Let’s start with the obvious; along with ‘Will it work?’, price is one of the things that every therapy client wants to know. Many of them have not used a therapist before and have no clue whether your prices are nearer £5 or £500.

A lot of businesses consider it essential to put their prices online and when you’re selling a product like shoes or tins of peas this seems very sensible. Imagine buying from a site like Amazon or eBay if they removed their prices.